The·By·Product

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The Death of the Big Idea
And the Birth of the AI-Generated Proven Idea
 • 
Aaron Shapiro
The Rise of AI-Powered Sales Associates
Your friendly neighborhood salesbot is here to help
 • 
Aaron Shapiro
The Advertising Invasion of Streaming Services
Breadth Before Depth strikes again
 • 
Aaron Shapiro
What the Hollywood Strike Has to Do with MrBeast
A Tale of Centrally-Managed vs. Centrally-Facilitated Ecosystems
 • 
Aaron Shapiro
Conversational Commerce Take Two
After a few false starts, the next big thing in shopping is finally here
 • 
Aaron Shapiro
Hypertargeting at Scale
Thanks to AI, the future of mass media communications is 1:1
 • 
Aaron Shapiro
Is Your Product Better, Cheaper or Easier?
A simple way to think about how your business can win
 • 
Aaron Shapiro
Navigating the Commoditization Conundrum
It’s the classic problem facing every company looking to sell online: what to do about Amazon?
 • 
Aaron Shapiro
The·By·Product
The·By·Product
Analysis at the intersection of marketing, technology and business strategy.
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TheByProduct Version 1
Interesting Links (5/2022-3/2023)
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