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The Death of the Big Idea
And the Birth of the AI-Generated Proven Idea
Sep 26, 2023 • 
Aaron Shapiro
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The·By·Product
The Death of the Big Idea
Brand Architecture That's Actually Useful
Say goodbye to complex pyramids and confusing consultant-speak when defining your brand.
Jun 15, 2023 • 
Aaron Shapiro
2

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The·By·Product
Brand Architecture That's Actually Useful
Introducing Context-Driven Design
A better, faster, cheaper way to create digital things
Jun 6, 2023 • 
Aaron Shapiro
2

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The·By·Product
Introducing Context-Driven Design
Design Systems 101
A quick primer on a modular approach to digital design
Nov 5, 2022 • 
Aaron Shapiro

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The·By·Product
Design Systems 101
7 Ways to Make a Remote Company Effective
The next best thing to cube farms.
Aug 3, 2022 • 
Aaron Shapiro
1

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The·By·Product
7 Ways to Make a Remote Company Effective
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