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The Death of the Big Idea
And the Birth of the AI-Generated Proven Idea
Sep 26
•
Aaron Shapiro
1
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The Death of the Big Idea
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The Rise of AI-Powered Sales Associates
Your friendly neighborhood salesbot is here to help
Sep 13
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Aaron Shapiro
1
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The Rise of AI-Powered Sales Associates
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The Advertising Invasion of Streaming Services
Breadth Before Depth strikes again
Sep 6
•
Aaron Shapiro
1
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The Advertising Invasion of Streaming Services
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August 2023
What the Hollywood Strike Has to Do with MrBeast
A Tale of Centrally-Managed vs. Centrally-Facilitated Ecosystems
Aug 23
•
Aaron Shapiro
6
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What the Hollywood Strike Has to Do with MrBeast
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Conversational Commerce Take Two
After a few false starts, the next big thing in shopping is finally here
Aug 17
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Aaron Shapiro
6
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Conversational Commerce Take Two
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Hypertargeting at Scale
Thanks to AI, the future of mass media communications is 1:1
Aug 4
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Aaron Shapiro
1
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Hypertargeting at Scale
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July 2023
Is Your Product Better, Cheaper or Easier?
A simple way to think about how your business can win
Jul 15
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Aaron Shapiro
2
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Is Your Product Better, Cheaper or Easier?
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Navigating the Commoditization Conundrum
It’s the classic problem facing every company looking to sell online: what to do about Amazon?
Jul 2
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Aaron Shapiro
1
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Navigating the Commoditization Conundrum
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June 2023
Brand Architecture That's Actually Useful
Say goodbye to complex pyramids and confusing consultant-speak when defining your brand.
Jun 15
•
Aaron Shapiro
2
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Brand Architecture That's Actually Useful
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Introducing Context-Driven Design
A better, faster, cheaper way to create digital things
Jun 6
•
Aaron Shapiro
2
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Introducing Context-Driven Design
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May 2023
Reducing Friction
A giant step forward in our never-ending quest for an easier life.
May 5
•
Aaron Shapiro
1
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Reducing Friction
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April 2023
ChatGPT Could Upend the SEO Model as We Know It
The beginning of the end of the last bastion of free traffic.
Apr 18
•
Aaron Shapiro
1
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ChatGPT Could Upend the SEO Model as We Know It
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