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Political SMS Marketing Gone Wrong
What Brands Can Learn from My Misery
Aug 27, 2024
•
Chris Stempky
2
The Death of the Big Idea
And the Birth of the AI-Generated Proven Idea
Sep 26, 2023
•
Aaron Shapiro
1
The Rise of AI-Powered Sales Associates
Your friendly neighborhood salesbot is here to help
Sep 13, 2023
•
Aaron Shapiro
2
The Advertising Invasion of Streaming Services
Breadth Before Depth strikes again
Sep 6, 2023
•
Aaron Shapiro
1
What the Hollywood Strike Has to Do with MrBeast
A Tale of Centrally-Managed vs. Centrally-Facilitated Ecosystems
Aug 23, 2023
•
Aaron Shapiro
7
Conversational Commerce Take Two
After a few false starts, the next big thing in shopping is finally here
Aug 17, 2023
•
Aaron Shapiro
6
Hypertargeting at Scale
Thanks to AI, the future of mass media communications is 1:1
Aug 4, 2023
•
Aaron Shapiro
1
Is Your Product Better, Cheaper or Easier?
A simple way to think about how your business can win
Jul 15, 2023
•
Aaron Shapiro
2
Navigating the Commoditization Conundrum
It’s the classic problem facing every company looking to sell online: what to do about Amazon?
Jul 2, 2023
•
Aaron Shapiro
1
Brand Architecture That's Actually Useful
Say goodbye to complex pyramids and confusing consultant-speak when defining your brand.
Jun 15, 2023
•
Aaron Shapiro
2
Introducing Context-Driven Design
A better, faster, cheaper way to create digital things
Jun 6, 2023
•
Aaron Shapiro
2
Reducing Friction
A giant step forward in our never-ending quest for an easier life.
May 5, 2023
•
Aaron Shapiro
1
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