The·By·Product | Aaron Shapiro | Substack

Marketing

And the Birth of the AI-Generated Proven Idea

Sep 26

Thanks to AI, the future of mass media communications is 1:1

Aug 4

Say goodbye to complex pyramids and confusing consultant-speak when defining your brand.

Jun 15

The beginning of the end of the last bastion of free traffic.

Apr 18

3 ways new technology will accelerate brainstorming, experimentation and production

Mar 24

What will Super Bowl 2024 look like?

Feb 27

We are officially entering a new era of marketing. Here's a glimpse into the future of advertising.

Feb 20

Customer experience matters more than ever.

Feb 2

From the internet’s decline to decarbonization, four cultural trends to watch

Dec 16, 2022

Move over America... Starbucks is here to save the day

May 2, 2022

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