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The Death of the Big Idea
And the Birth of the AI-Generated Proven Idea
Aaron Shapiro
Sep 26
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The Death of the Big Idea
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Hypertargeting at Scale
Thanks to AI, the future of mass media communications is 1:1
Aaron Shapiro
Aug 4
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Hypertargeting at Scale
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Brand Architecture That's Actually Useful
Say goodbye to complex pyramids and confusing consultant-speak when defining your brand.
Aaron Shapiro
Jun 15
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Brand Architecture That's Actually Useful
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ChatGPT Could Upend the SEO Model as We Know It
The beginning of the end of the last bastion of free traffic.
Aaron Shapiro
Apr 18
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ChatGPT Could Upend the SEO Model as We Know It
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How Generative AI Empowers Creatives to Bring Their Ideas to Life
3 ways new technology will accelerate brainstorming, experimentation and production
Aaron Shapiro
Mar 24
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How Generative AI Empowers Creatives to Bring Their Ideas to Life
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AI’s Impact on the Future of Marketing Content
What will Super Bowl 2024 look like?
Aaron Shapiro
Feb 27
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AI’s Impact on the Future of Marketing Content
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Here’s How AI is Permanently Changing the Ad Game in the Era of Autonomous Marketing
We are officially entering a new era of marketing. Here's a glimpse into the future of advertising.
Aaron Shapiro
Feb 20
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Here’s How AI is Permanently Changing the Ad Game in the Era of Autonomous Marketing
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Here is One Area Where Brands Cannot Afford to Cut Costs
Customer experience matters more than ever.
Aaron Shapiro
Feb 2
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Here is One Area Where Brands Cannot Afford to Cut Costs
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How Brand Marketers Can Stay Relevant and Connected to Consumers Amid Uncertainty
From the internet’s decline to decarbonization, four cultural trends to watch
Aaron Shapiro
Dec 16, 2022
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How Brand Marketers Can Stay Relevant and Connected to Consumers Amid Uncertainty
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How Brands Have Become the New NATO
Move over America... Starbucks is here to save the day
Aaron Shapiro
May 2, 2022
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How Brands Have Become the New NATO
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