T·B·P.26.01
Discover more from The·By·Product
T·B·P.26.01
Saying hello to strangers and the art of product descriptions.
WELCOME TO THE·BY·PRODUCT. A WEEKLY RECAP OF WHAT IS GOING DOWN & WHAT IS COMING UP ON THE INTERNET. THIS WEEK WE TAKE A LOOK AT THE RISING OF GEN. ALPHA, PRODUCT DESCRIPTIONS AS AN ART FORM, THE REBOOT OF THE CHIEF DIGITAL OFFICER, AND ARTIFICIAL INFLUENCERS. AS ALWAYS, IF YOU LIKE WHAT YOU SEE, READ, AND CLICK, PLEASE SHARE WITH FRIENDS AND STRANGERS ALIKE. HAPPY MONDAY AND ON TO THE LINKS.
THIS WEEK’S HOT TAKE
Meeting people is easy.
CATEGORY: NEXT GENERATION
Marketers and advertisers still don’t have a great handle on Gen Z, but never fear: The very forward-thinking have already moved on. Now, market research firms are studying Generation Alpha, children born in or after 2010. The Ellie Sparkles Show, a YouTube show aimed at children, surveyed 1,000 five- to eight-year-olds in the United States and asked them what they wanted to be when they grew up, proving it’s never too early to ask children to start thinking about how to be good capitalists. / Via Fastco.
CATEGORY: SNAPSHOT
On a recent journey to the Catskills I came across a Canon AE1 in a quaint vintage shop. This object is burned into my memories as my mom shot on it like crazy. I loved the sound of it, the weight and the mechanics. Seems like there is a 35mm revolution occurring these days.
When Brooklyn-based cinematographer Eric Schleicher realized he wanted an off-duty way to take personal photographs that wasn’t his iPhone, he bought a 1990s Contax G2. / Via FT
CATEGORY: TRAVELING
“Bleisure” travel (or “blended” travel) — the combination of business and leisure — is on the rise. While that may seem like an obvious thing to many travelers, airlines have typically treated both classes of passengers differently, offering different kinds of perks. As work-from-anywhere arrangements become the new normal, the idea of bleisure travel might just become standard. / Via Future Party c/o/ SIC
CATEGORY: BRANDING
Machine learning has permeated every nook of the creative process; from image generation to copywriting, and even video creation. Now you can name and brand your next start up in a similar fashion. / Via SIC
CATEGORY: WORDS AS ART
I have been meaning to pop downstairs and cop this book for weeks. Sometimes the easiest of tasks remain undone. Palace, the London skate label founded in 2009, is widely known for two things: the prominent triangle logo – or “tri-ferg” – that features on their T-shirts, and their collaborations. Over the past few years they have worked with everyone from Stella Artois, Harrods and Ralph Lauren to Cîroc, Umbro and, most recently, Gucci. But, for the super-fans, there’s something else – the product descriptions. / Via The Guardian
CATEGORY: HOUSE ARREST AT ITS BEST
Anna Sorokin (aka Anna Delvey) is an artist, socialite, and icon who is currently on house arrest in New York City. You all probably know her story by now but just in case you don’t, Delvey immigrated to the States from her working class family in Germany and posed as a multimillion-euro trust fund heiress to start the Anna Delvey Foundation, fly in private jets, and infiltrate the elite social groups of the art world. Anna is finally “free” after 18 months in the Orange County ICE Facility as long as she stays home, doesn’t go on social media, and wears an ankle monitor. However, being locked-up hasn’t stopped her in the past. Just last spring she hosted her first art show while still behind bars and on Nov 3rd she’s releasing 11 original works (here) that she completed while incarcerated. Lucky for us, Anna is here to tell us what she’s been into. / Via Perfectly Imperfect
CATEGORY: THE C-SUITE
Five years ago, chief digital officers at companies across the business spectrum were change agents, charged mostly with trying to push their analog business practices into a digital-first approach. Then the pandemic hit — and what was a push became a torrent of demand to keep up with consumers trapped in their homes, connecting with the world through smartphones, computers and smart TVs.
Are chief digital officers leapfrogging the rest of the C-suite to the corner office? Just maybe / Via Digiday.
CATEGORY: ARTIFICIAL INFLUENCE
A few years ago, a study found out what children want to be when they grow up. Rather than ‘I want to be a doctor’ or ‘I want to be an astronaut,’ the most common response was ‘I want to be a YouTuber.’ Kids want to be famous on social media.
Over the years, social media has seeped into our everyday lives. You can now make more money from reading a script to your phone for 10 minutes than what a doctor makes in a year. This is because most influencer rates start from between $100 and $10,000 per post, according to influencer agency reports. Agencies have embraced this social phenomenon and implemented authentic influencer content into their advertisements. / Via The Drum
CATEGORY: STRANGERS
In a suspicious world, many of us are reluctant to interact with strangers. But talking to people we've never met before, even in passing interactions, can make us wiser and happier. / Via BBC
CATEGORY: GOOD READS
In a debut novel as radiant as it is caustic, a former influencer confronts her past--and takes inventory of the damages that underpin the surface-glamour of social media. The book is “Aesthetica”. At 19, Allie Rowbottom was an Instagram celebrity. Now, at 35, she works behind the cosmetic counter at the "black and white store," peddling anti-aging products to women seeking physical and spiritual transformation. She too is seeking rebirth. / Via Bookshop
ONE THOUSAND WORDS
/VIA GIPHY
